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Behind the success of every Filipino business is a dreamer with a vision to succeed for his family and the nation.
As the country commemorates National Heroes’ Day, PLDT Enterprise celebrates the hard work and determination of local entrepreneurs and their valuable contributions to the economy.
With its new campaign entitled “Ignite the Filipino Dream,” PLDT Enterprise advocates for the success of micro, small and medium enterprises through the provision of products and services to boost business growth and success.
“It is truly an honor for us to put the spotlight on our micro, small and medium enterprise(MSME) clients as their successes have made a great impact on our economy. In fact, in just the first half of this year, we saw around 30,000 newly registered businesses every month,” says FVP & Head of PLDT SME Mitch Locsin.
According to the Department of Trade and Industry (DTI), MSMEs make up for about 99.5% of all businesses in the Philippines. In an endeavor to further boost the segment’s capabilities, PLDT Enterprise asserts its support for micro, small and medium enterprises through relevant and cost-efficient products and services.
“We are delighted to provide them with solutions that will help them to take their business dreams further,” Locsin asserted.
“We are proud partners of the MSMEs as we have seen how their innovative ideas have grown and enriched the lives of our COUNTRYMEN. Our commitment to empower small businesses remains unwavering and we have made it our mission to help them take that big leap and help them soar,” SVP and Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez.
“Indeed, no dream is too big for the Filipino and no business is too small for the Philippines.” Hernandez adds.
With the said campaign, PLDT Enterprise gives tribute to our national heroes of old and modern heroes of our time: the homemaker turned spa owner, the self-taught chef who just opened his cafe, the dress shop owner still learning the ins and outs of the apparel industry, and all the many others who persist and bravely take risks to create a better life for their families and fellow countrymen.
MSMEs continue to provide opportunities to our skilled workers, inspiring others to do the same; and all together they ignite the Filipino dream. (P.R)