The rice at P20 per kilo, a campaign promise of President Ferdinand “Bongbong” R. Marcos Jr, is now available in Cebu after the Department of Agriculture (DA) spearheaded the roll-out of the program yesterday, May 1, 2025.
“Today, Labor Day, we fulfill a promise made three years ago by President Marcos to the Filipino people: to bring down the price of rice to P20 per kilo. That promise is now a reality—Benteng Bigas Meron Na!” said Secretary Laurel.
President Marcos has directed the DA to draw up plans to extend this food program until 2028 and expand it nationwide to cover as many financially-challenged Filipinos as possible. In his social media post, President Marcos likewise informed the public that his campaign promise is now a reality.
Aside from Cebu in the Visayas, the DA planned to roll out KnP20—short for Katuparan ng Pangakong P20 na Bigas—in 16 locations across Metro Manila. According to Agriculture Assistant Secretary Genevieve Velicaria-Guevarra, who oversees the KADIWA ng Pangulo program, initial selling points include public markets in Bagong Silang (Caloocan City), Kamuning (Quezon City), Mandaluyong, and Pasay, and also to 16 other identified distribution centers within Metro Manila.
As expected, consumers in Palawan welcomed this development, but said that it will not happen this year, since, based on their observations in the past, Palawan wasn’t prioritized in several national programs.
“Matagal pa yan dito sa Palawan, lagi naman tayong nahuhuli. Tingnan mo nga sa minimum wage na nga lang mas mababa tayo kumpara sa ibang probinsya. Isa tayo sa pinaka-mababa. Pero mas mahal ang karneng manok at ibang bilihin natin. Sa Cebu mas mura manok doon at mas mura ang bilihin, pero ang minimum wage nila mas mataas” Raquel, a 39-year old mother from Barangay Minara, Roxas town said.
While 37-year old, Elmer, a massage therapist and a person with visual impairment said that despite the expected late implementation of the 20 per kilo rice in Palawan, the important is that, it will be made available sooner, since prices of rice locally is still more than P40-per kilo.
Raymundo Imaysay, manager of Palawan Agrarian Reform Communities Federation (Parcofed) said that they hold Kadiwa in Narra and in Barangay Luzviminda in Puerto Princesa to sell P20 per kilo of rice to identified beneficiaries.
Imaysay who is also the president of Ugnayang Magsasaka ng Ugmatorca, an irrigators association said that what they initiated last year was to organize a Kadiwa selling agricultural products at lower price. These Kadiwa was made possible with the support of 16 irrigators association under the Batang Batang River Irrigation System Irrigators Association in Narra, Palawan.














